Empowering musicians, making music take flight.
It started with a studio and a few artists. The rest grew out of wanting to do the work ourselves instead of hiring it out. Same people, same standard, whether it's a vocal take or a media plan.
We manage and develop artists. The coaching, the image, the release plan, the day to day bookings. The slow, unglamorous work that turns a good voice into a career.
We put brands next to the right people and run the whole partnership, from the first pitch to the final report. The point is to sell something, not just to look good on a feed.
Video, audio, live shows, podcasts, set design. We shoot and edit everything in house, so it's faster and it actually looks like us.
Our newest arm. We plan, build, and run paid campaigns on Meta, Google, and TikTok, and we judge them on sales, not likes.
We run paid ads on Meta, Google, and TikTok. Every campaign gets a plan, its own creative, and a number it has to hit. Ads also need a few weeks to settle before they perform, so we work in proper sprints instead of loose monthly retainers.
The best product in Zambia does nothing if nobody sees it. We get you in front of the people most likely to buy, across Meta, Google, TikTok, and YouTube.
A dull ad is an expensive ad. Our studio makes the video, images, and words that stop the scroll, and we make plenty of them, because good ads wear out fast.
Clicks aren't customers. We fix the page people land on and the messages that follow, so the traffic you paid for doesn't quietly leak away.
We start with your numbers. Margins, goals, and who actually buys from you.
A plan for the first 90 days, built around money in the bank, not impressions.
Campaigns and creative go live within two weeks. We don't sit on it.
A report every two weeks and a proper review each month. You'll always know what your money did.
Real results from S Wellness, a wellness influencer. One WhatsApp funnel, US$250 in ads, K100,000 in subscriptions.
Even after ad spend and our K15,000 management fee, that's still a 5.1× return on everything spent.
Before any of the divisions, there was a studio in Kabwe and a group of singers. Everything below actually happened. The stages, the awards, all of it.
Sydney has been in a studio since he was twelve. He is an artist and a producer, and the DJ crews around Central Province still call him The DJ Boss. He started Onyx Music Group in 2016 and has been building the rest of the group ever since.
That's the whole idea behind Onyx. Nobody here gets handed off to a junior. The person working on your sound or your campaign is the one who has actually done it before.
"I'm still in the studio most nights. That's the point."
Artist or brand, new or established, tell us what you're trying to do. We'll tell you honestly whether we can help and roughly what it would cost.